You got a CNC router, CNC laser, CNC plasma cutter, or some other CNC machine with the intention of starting a business. Now you're thinking about a good name for it. You toss around [insert your name] Janes Crafts, or Tom's Workshop. You like them because they are who you are. After much mental debate, you settle in on Jimmy's Wooden Crafts. Perfect! But are you going down the right path with choosing this type of name?